Your TV will never be the same
Matching the product that the viewer is seeing on TV with a bunch of vendors that sell it removes the disconnect of “where can I get that” that viewers have had since TV was invented. Focusing on this seamless process will set us apart from anyone else attempting this. This has been the vision and it is finally coming together.
The designs are always being bettered, the programming is going smoothly. Planning on how to contact the networks is tricky. Since this falls into the realm of the perfect marketing and advertising tool that is where we will begin.
We have switched the main focus from apps for Internet enabled TVs to secondary devices. This is the tablet or smart phone that you play with while watching TV. This is a relatively small shift in focus, but one we are sure will have major impact. It is the secondary device that everyone will be fighting over.
Like every good design, we are now in the tinkering phase. A model has been mocked up and case scenarios now rule the day. With each one the design gets better.
With the colors solidified and design is done. Things are moving fast and I’m loving it. Also, we just finished interviewing companies to implement the website and crucial backend components. We selected one to start this week. The vision is coming into existence.
Things continue to fall into place. I was introduced to a person that combines the artist’s touch and the programmers mind. He has taken over full control of what Oohly will look like. I’m very excited to see what we can come up with.
I’m extremely happy today. Oohly officially has funding, the head of the business side, and the ability to make this project a reality. We are now ready to employ programmers for the app and website.
We found some great people to steer us in the right direction during the programming of the information gathering piece. If users entering data can’t interact with the program efficiently then it is worthless, isn’t it?
I found the perfect person to start the programming on this piece. They are off and programming. Action is so much more rewarding than theorizing.
The ideas are becoming fully formed on how TV watchers will interact with Oohly. This, combined with how the information will get to our database is almost complete.
