Syncretic Studios and Oohly, LLC Proudly announce – The Telly Awards has named Syncretic Studios as a Silver winner in the 33rd Annual Telly Awards for their video titled Oohly: Extra Gone Wild! For the teams that collaborated together to earn this recognition, the award is truly an honor.

The Telly Award was founded in 1979 and is the premier award honoring outstanding local, regional, and cable TV commercials and programs, the finest video and film productions, and online commercials. “The Telly Awards has a mission to honor the very best in film and video,” said Linda Day, Executive Director of the Telly Awards. Winners represent the best work of the most respected advertising agencies, production companies, television stations, cable operators, and corporate video departments in the world.

Oohly instantly connects you with the products you see while watching TV and movies. The app enables second screen users (Smart Phone, Tablet, Mac/PC) to sync with what is being viewed on the television screen (first screen). The company provides a user the ability to pick any product that had been placed on set, at the time of content production: wardrobe, props, and set items. The product can then be researched, saved or purchased from online and local vendors directly from the app, without even pausing the show.

To show the viewer how Oohly works, Syncretic Solutions created a commercial, Extra Gone Wild! The one-minute production takes the viewer through one continuous traveling shot that opens inside a Spanish TV Soap Opera. Syncretic Studios utilized an “Extra” (The Oohly Man) who demonstrates and explains the convenience Oohly provides. The team finished the short production with a snapshot of the user purchasing, and receiving delivery of the product she purchased.

“It was exciting to work with such a ground breaking company. Oohly’s platform is exciting; which made creating and directing their visual world even more fulfilling,” said Chad Bishoff, Owner of Syncretic Studios. The companies also partnered with Teresa Seina, a writer/producer from Omaha, NE.

Interested in seeing the video? Click here!

To inquire with Syncretic Studios, please contact Chad Bishoff | 402-799-1919 | chad@syncreticstudios.com

To inquire with Oohly LLC, please contact Nick Cox | 952-992-0299 | ncox@oohly.com

The Oohly platform keeps the value of program content with the content producers and does not fragment their markets. It addresses and resolves product placement issues, and it does not raise privacy concerns with individual users. Oohly will make the products placed or embedded in broadcast video entertainment media immediately and directly available to the viewer via the smart, or internet enabled television interface that is now increasingly coming into use. Vendor links will be accessible simultaneously during the program, in pause mode or while the program continues, directly from their web pages. A database of the products will be available for further research and commercial access. Entertainment is the business of content producers – Oohly makes retail research and conversion entertaining while keeping the marketing value of the content with the content producers. Access of the platform will be virtually cost free for content producers, and Oohly will provide tools to make it easy for them to collect, download, and transmit the necessary data to support the process and build the database, while eliminating any need to modify script, action or camera angles, thereby improving viewer experience and enjoyment. The content producers will experience no cannibalization of current broadcast product placement and conventional television advertising revenue. Finally, Oohly will provide a quasi-independent entity to establish and maintain disclosure, trust and transparency to ensure the continued effectiveness of the platform.

Oohly is the platform providing a direct simultaneous link between products displayed in entertainment video and internet retail conversion; and as such, represents the ultimate marketing opportunity for entertainment video content producers.

Statements in this release that are not strictly historical may be “forward-looking” statements, which involve risks and uncertainties. These include economic and currency conditions, continued availability of raw materials and energy, market demand, pricing, competitive and technological factors, and the availability of financing, among others. The reader should not place undue reliance on forward-looking statements, which speak only as of the date of this report. Oohly LLC has no obligation to publicly update or revise any forward-looking statements to reflect events after the date of this report.